Digital transformation is more than new technology for charities. It’s about changing how a charity operates and tells its story and raises funds, and provides value. It’s all about improving the experience for everyone involved, including volunteers as well as supporters and service users.
Those charities who have adopted digital technology are able to run more efficiently, store data more safely and provide better service to their clients. They can also utilize their data to highlight any areas in need of improvement. This can increase trust and transparency that will result in increased donations and a more active participation of the general public.
A recent survey of the leaders of charities revealed that a large number of charities struggle to overcome obstacles to digital transformation. Particularly, funding was seen as the biggest obstacle as 40% of charities saying they need more funds to buy devices and software. The need to train staff and volunteers is another major challenge. 38 percent of charities require additional education to help them transition towards digital. Many charities struggle to balance the demands for digital transformation while also continuing to work with clients.
It’s also crucial to remember that embracing digital technology doesn’t have to be expensive. There are lots of affordable options, including no-cost online courses and workshops. Additionally it’s a good idea to tap into the knowledge and networks of your current employees or volunteers.
If a charity wants to make their digital experience more successful, it’s essential to develop a well-designed website which can serve as the basis for all their other digital services. This might include the use of social media strategies which can help promote fundraising efforts and increase engagement, or a content platform which can be used to create appealing content that is targeted to the people they are trying to reach.
A charity may also begin developing their digital offerings the most efficiently feasible way by making use of software that allows them to streamline their processes and produce click for source better outcomes for their customers. A digital health and wellness platform such as Medli for instance, allows charities to collect real-time data from patients through an application. Then, they can make use of this data to discover new insights that can help improve healthcare.
The future is bright for charities who embrace the potential of digital transformation. They will be able deliver their mission and raise more funds. This will enable them to better serve their beneficiaries. With this in mind it’s crucial for charities to be on the lookout for new trends in digital transformation so they can be ready when the time comes to make the change. Contact us today to speak with our experts about the need to change the digital strategy of your charity.
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